Making the Optimal Fundraising Ask
Navigating the First Funder Meeting
This webinar is led by Jennifer McCrea, a fundraising consultant who has spent more than 30 years advising nonprofits. During this session, McCrea shares her perspectives on how social change leaders can make the most of their first meeting with a prospective funder, exploring questions such as:
How do you prepare for the first meeting?
How might you navigate the conversation?
What are effective ways to follow up after the meeting is over?
About the Speaker
Jennifer McCrea has spent over 30 years advising nonprofits on their fundraising strategies. She is a co-author of “The Generosity Network: Transformational Tools for Successful Fundraising,” and had previously taught a course on nonprofit fundraising at the Harvard Kennedy School. She is also a co-founder and the CEO of Born Free Africa, and is vice chairman of the United Nation’s MDG Health Alliance. McCrea’s perspectives on fund development have been highlighted in outlets including Bloomberg, NPR, Forbes, and many others.
Presentation Materials
"The Generosity Network" (by Jennifer McCrea)
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