Skip to Content

Making the Optimal Fundraising Ask

Led by Jennifer McCrea, this webinar shares insight into effective ways to approach conversations with potential funders.

This webinar is led by Jennifer McCrea, a fundraising consultant who has spent more than 30 years advising nonprofits. In this session, she discusses how to build relationships that grow your community and generate support from potential funders. She navigates the obstacles around asking for funds and explores how sharing your story can open the opportunity for authentic connection.

About the Speaker

Jennifer McCrea has spent over 30 years advising nonprofits on their fundraising strategies. She is a co-author of “The Generosity Network: Transformational Tools for Successful Fundraising,” and had previously taught a course on nonprofit fundraising at the Harvard Kennedy School. She is also a co-founder and the CEO of Born Free Africa, and is vice chairman of the United Nation’s MDG Health Alliance. McCrea’s perspectives on fund development have been highlighted in outlets including Bloomberg, NPR, Forbes, and many others.

Presentation Materials

You May Also Enjoy

Other Resources

Related Articles

    • Navigating the First Funder Meeting

      watch
    • Hosting an Emersonian Dinner

      watch
    • Milestone Fundraising

      watch