Digital Strategy 201

Following up on Digital Strategy 101, Kathryn “Kat” Schotthoefer joins us to discuss digital strategy essentials.

In this session, Kat will explore:

• Content Strategy (How do you tell your story?)

• Finding and Working with Influencers (Who are the trusted messengers?)

• Paid Advertising on Social and Digital (When is it necessary?)

About the Speaker

Netflix, Disney, ABC, NBC/Universal, Amazon, Uber, and Warner Bros. In 2017, she founded Original Media Ventures, a studio focused on developing film and TV projects from underrepresented creative voices. In 2018, she launched REPRESENT, a community to offer support, education, and opportunities for storytellers. In 2016, she was awarded the Global Gift Foundation Philanthropreneur Award.

Presentation Materials

• Webinar Presentation Slides

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