Building Brand Partnerships
This webinar is led by Melanie Altarescu and Wendy Lauria, co-founders of ask/offer, a consulting practice specializing in partnerships. Melanie and Wendy lead you through how to leverage your organization’s unique assets and create customizable partnership strategies. Whether refining current materials or starting from scratch, you’ll gain actionable tips to attract brand partners and close deals effectively.
Specifically, we explore how to:
Identify your brand’s unique strengths to create a compelling portfolio of partnership offerings.
Craft a clear and engaging positioning statement that resonates with potential partners.
Evaluate partnership opportunities strategically, ensuring alignment with your brand values and goals, and mastering effective budgeting practices for success.
This webinar is accompanied by a workbook, designed to help you refine and apply key concepts. Featuring exercises and guided prompts, this workbook walks you through identifying your strengths, positioning your partnerships, building a portfolio, and tailoring your pitch for success.
About the Speaker
Melanie Altarescu is a creative marketing executive with experience in the strategic partnership, sponsorship, events, community and content arenas. She specializes in connecting the dots between people and ideas — and inspiring others to do the same.
Her career includes over 20 years of experience with revenue-generating leadership roles at companies and publications, including The Wing, Artsy, The New Yorker, WIRED, and Vanity Fair.
Wendy Lauria is a dynamic and innovative leader with experience rooted in marketing and partnerships for global media platforms, and a proven track record for producing comprehensive, omni-channel brand expression.
Having held management positions at Bon Appétit and Harper’s BAZAAR, and most recently as Senior Vice President of Strategic Partnerships & Business Development at goop.com, Wendy is a high-level decision-maker with an extensive background spanning wellness, luxury, fashion and beauty.